ARE YOU JUST GETTING CLIENTS OR ARE YOU CREATING LASTING RELATIONSHIPS? Emotional attachment is a critical factor that dictates many buying decisions, Creating emotional attachment is more than just good customer service or selling a quality product. Creating brand trust with a credible image is as important for a successful business as accounting and insurance. [...]
Branding is more than just designs, it’s how you interact with your clients and how much effort you put into your services. From the logo on your business cards to the posts on your blog or Facebook page, it’s the image that you project to your clients. Why is that image important? It’s the first interaction a potential client has with your company. It’s about creating credibility and maintaining trust with your current and prospective clients.
April is over half way through and I've almost forgotten to post the latest Strictly Business cover! Photography is once again by Shane & Sunny Photography. PowerBand Graphics has continued to grow and there will be plenty of new things to post in the coming months. We just joined the Lincoln Chamber of Commerce and will [...]
PowerBand Graphics was contracted to create a custom website design for Lincoln Criminal Defense Attorney Tregg Lunn. The site needed to be easy to navigate, quick loading and professional looking. This site was built with static XHTML and CSS. Content management systems are great but not always necessary. They can some times add a layer [...]
I've been considering this topic for a while because it's something that has come up with clients and friends from time to time. I recently read "Crush It" by Gary Vaynerchuk, it's a quick read about the importance of branding yourself as a business and person using social media like Facebook and Twitter. I was [...]
Another month has come and gone which means another Strictly Business cover! It's been a busy month but I've got new blog posts and updates on the way. The featured business on this issue is TCW Construction with the photo once again provided by Shane & Sunny Photography.
You may have heard the terms SEO and SEM thrown around a bit while looking to promote your business online. They refer to Search Engine Optimization and Search Engine Marketing. This is the practice of leveraging search engines like Google, Bing and Ask.com to advertise your company. It's a big subject and important for small [...]
Hey everyone, once again I've been working with the good folks at Strictly Business creating cover designs for their publication. This month I had the good fortune to create Lincoln and Omaha's covers. The theme was "Going Green" so we decided to take a different approach and create a more illustrative design, highlighting multiple businesses. [...]