PowerBand Graphics LLC – Creative Branding and Graphic Design for Small Businesses in Nebraska.

For this edition of the Client Showcase I’m featuring Grateful Greens Gourmet Chopped Salads. The owner, Jim Larson, approached PowerBand Graphics to help create the brand and identity for his new restaurant. Passionate clients make my job so much easier, it’s easy to define a brand for a company when the owner loves what they do and they love their clients. It was clear Jim has a great passion for cooking and bringing a healthy dining option to Lincoln. His restaurant was created to offer chopped salads made right in front of you, in addition to panini sandwiches and several soup options. If you love healthy eating or good food in general, you should definitely check them out.

The first thing we addressed was creating a logo. Jim wanted the brand of his company to be fun but professional and convey a sense of value. After creating some initial designs and refining them we created the below logo mark.

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The Benefits of Working with a Creative Professional.

A good graphic designer is one of the first people you should talk to when you want to start professionally branding yourself. Like I said in my other posts, it’s not all about the logo and identity but those things should reflect your brand message uniquely. The logo, message and identity form the foundation from which all of your branding is visually built on. Being able to go back to that foundation will save time in the future when you build further. Strategically guided design positions an organization to set off a very desirable change reaction: Positive impressions created higher perceived value which in turn boosts sales.

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David Hastreiter from Pro-Scapes approached PowerBand Graphics to help rebrand his company. He was worried he was being stuck in a market that wasn’t as profitable for his industry and wanted to be seen as a company that can handle more high end landscaping projects for both commercial and residential. After meeting with him and learning about his industry and his history of work, PowerBand Graphics was glad to be of assistance. His original logo was simply his name with a leaf, while it served him well for years, he wasn’t an arborist and it didn’t speak to the rest of his capabilities. After creating some concepts we worked together to create a design that reflected the best qualities of his business. Read more »

This is an identity design project I did for a small business based here in Nebraska that provided a special challenge to address. The business needed to be professional and clean but the identity pieces did not need to go into details about the company itself, as it specialized in multiple services and the owner did not want to limit themselves. Read more »