PowerBand Graphics LLC – Creative Branding and Graphic Design for Small Businesses in Nebraska.

This is Part Two in a series of blog posts aimed at helping small businesses create unique marketing strategies for themselves. You can view Part One Here.

Do Your Customers Know the Real You?

Think of this before you even think of marketing. Branding should be a a part of your business plan right beside your insurance and accounting strategies. Just getting a logo when you are starting up is nothing more than table stakes. These days you have to think more than that. Crafting an identity is an investment that saves resources in the long term. Not having a well thought out identity is like wearing sweatpants on a date and hoping they will look past them and see the “real you”. As much as we don’t like to admit it, image and first impressions matter.

Whether you are selling cell phones or financial advice, The one thing that can differentiate your business from everyone else is you! The individual is the one competitive advantage that no one can duplicate. Don’t be afraid to be the face of your company, make yourself available and approachable. Then people can get to know the real you.

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PowerBand Graphics recently redesigned the ecommerce website for Husker Headquarters, a locally owned business based in Lincoln that provides apparel, gifts and all the gear that you’ll need to show your support for the Huskers! They were interested in updating the site to make it easier for their customers to find things, make the checkout process more smoothly, add more flexibility to promote products & events and adding functionality of the website for their customers. Read more »

Branding, Advertising and Website Design for local home energy rater.

Heartland Professional Home Energy Raters is a Lincoln Nebraska startup that approached PowerBand Graphics to provide branding, website design, marketing collateral and even tradeshow signage for the business as it started out. After meeting with the owner Kari Beckenhauer, learning about her business and getting a feel for the passion she has for her industry I felt fortunate she chose me to help.

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A couple months ago, I gave a presentation in Norfolk Nebraska to some small business owners about branding, advertising and marketing. It’s something I’ve spoken about before but I’ve never wrote a blog post on it. Most people who know me, know that I grew up in Winside which isn’t too far from Norfolk. I get back there about every month or so and I’m proud of growing up there. I know first hand some of the troubles and challenges that small businesses face when it comes to trying to stand out and market their services. Advertising is expensive, creating a web presence can be confusing and there are so many “experts” on social media saying different things that it’s not surprising many small business owners are wary of spending money on design.
Over the next couple months I’m going to do a series on the topics I cover for my seminars. It will hopefully give you a sense of how good design and branding can help your business to stop marketing and start branding. Read more »