I recently had an old friend contact me about setting up a blog. He’s a smart guy and just received his MFA in Visual Studies from the art school we went to together. He wanted to know about the best ways to go about setting up a blog and potentially selling some pieces of artwork. [...]
Branding is more than just designs, it’s how you interact with your clients and how much effort you put into your services. From the logo on your business cards to the posts on your blog or Facebook page, it’s the image that you project to your clients. Why is that image important? It’s the first interaction a potential client has with your company. It’s about creating credibility and maintaining trust with your current and prospective clients.
I’ve been considering this topic for a while because it’s something that has come up with clients and friends from time to time. I recently read “Crush It” by Gary Vaynerchuk, it’s a quick read about the importance of branding yourself as a business and person using social media like Facebook and Twitter. I was [...]
You may have heard the terms SEO and SEM thrown around a bit while looking to promote your business online. They refer to Search Engine Optimization and Search Engine Marketing. This is the practice of leveraging search engines like Google, Bing and Ask.com to advertise your company. It’s a big subject and important for small [...]
