The first thing we addressed was creating a logo. Jim wanted the brand of his company to be fun but professional and convey a sense of value. After creating some initial designs and refining them we created the below logo mark.

The logo gives the sense of fun with motion, the seal style of the design hints at the fresh aspect of the restaurant. From there we created Grateful Greens’ identity designs including business cards, letterhead and envelopes. Jim liked the idea of using modernized Art Nouveau style graphics in the identity. The final designs you can see here.

Once the general aesthetic was established we created their menus which you can download by clicking Here. Grateful Greens offers customers the ability to create their own chopped salads. It was important to make sure the steps in creating salads were laid out clearly to make sure visitors knew how to get the final product they really wanted. That’s what design does, it helps clarify process which can be crucial for a restaurant like this.

Next we created some advertisements for them as well. Advertising is critical for any restaurant, here it was important to make sure the message is clear of what Grateful Greens is all about and what makes them different than other restaurants in addition to basic information as well.

Once the restaurant opened we wanted to make sure people could find restaurant information while we were building the site so we created a landing page to monitor traffic and collect email addresses. Here the site needed to be straightforward, fast and have the information visitors want easily accessible.

PowerBand Graphics also provided the tools that Grateful Greens needs to collect email addresses and send email campaigns. Email marketing can be a great tool for restaurants to send out information on promotions, news and events. Check out the site yourself at www.gratefulgreenssalad.com and sign up for their newsletter. Better yet, stop by the restaurant! It’s located at 1451 O Street, Suite 200 Lincoln NE. It’s delicious, healthy and a fun place to eat. It might just be your new favorite place!

From there we turned our attention to his business cards, envelopes and letterhead. David often writes on the backs of his business cards, so while the real estate can be used to showcase photos of his work, it was also printed with a matte  cover to allow easy handwriting.

From there we worked on the advertising pieces for publications that Pro-Scapes promoted itself in. Again, we wanted to keep the aesthetic consistent but also showcase photography of finished landscaping work while still provided plenty of information about the services offered.

Finally we worked together to create a professional web presence for Pro-Scapes. This is a site that features all of Mr. Hastreiter’s services and is also flexible and easy to update with photos and updates for recent projects that they’ve accomplished.

David was a great client and after getting to know him and seeing his work firsthand, I can also easily say that he’s a great landscaper and business owner as well. If you are in need of commercial or residential landscaping services, visit his website and contact him. You’ll be glad you did!

After interviewing them and getting to know their business it was obvious that they are very well respected in Lincoln and take their customer support for their clients very seriously. PowerBand Graphics created an original, modern ecommerce website design that effectively used the layout to allow flexibility to promote products and allow clients easy access to all of the information they need.

After working with them to refine the design to the point where Husker Headquarters was happy with it, we coded it, imported the products and provide ongoing training and support for the business. The site went live this week. If you are a Husker fan and want some gear to show your support, check it out here!

Heartland Professional Home Energy Raters is a Lincoln Nebraska startup that approached PowerBand Graphics to provide branding, website design, marketing collateral and even tradeshow signage for the business as it started out. After meeting with the owner Kari Beckenhauer, learning about her business and getting a feel for the passion she has for her industry I felt fortunate she chose me to help.

Heartland Professional Home Energy Raters is a business that specializes in rating the energy efficiency of existing homes in addition to working with home builders to ensure the homes they build are energy star rated and can sell them as such. They do not endorse or promote products, services or companies so you can trust their word that they’ll suggest changes that will benefit you and your bottom line.  They’ll provide suggestions on how you can save money on utility bills while making your home healthier and more comfortable.

What was great about working with Kari, is that she knows firsthand the troubles that homeowners go through in keeping their home efficient to save money, increasing their home value and decreasing their environmental impact. This kind of knowledge about her business and market is invaluable to creating a meaningful and affective brand. We immediately began conceptualizing ideas and doing extensive research into her market and customers. We created concepts that conveyed the emotions we were looking for, she didn’t want to be seen as a cheesy operation. Her business helps homeowners and there should be a sense of trust in her opinion and expertise.

After examining and revising the options we settled on a logo design and brand message. From there we created the identity pieces for the business. Next we examined website concepts to create a creative and professional web presence for the business. The website had to appeal to multiple markets. Not just the homeowner but the home builder as well. Careful thought went into the copy, the structure of the website and the message the site would convey to visitors. Below is a screenshot, or you can check it our yourself here:

From there we created an email newsletter so that Kari could use PowerBand Graphic’s own easy to use email marketing service to keep in touch with her clients and let them know of recent projects and simple tips they could use to make their own homes more efficient.

From there we created advertisements that captured the qualities of everything we’ve established in Heartland Professional Home Energy Rating’s branding so far. We created what PowerBand Graphics calls an Advertising Kit. This kit establishes a variety of print ads in different sizes that will help establish a consistent and professional brand in whatever publications or methods they decide to advertise in.

We even went so far as to create graphics for tradeshow banners and standees for a local Homeowner Convention. It was great working with Kari on all of these projects to establish a professional, consistent brand image across print, web and any other marketing needs they had.

Creating this consistency helps establish trust, professionalism and a uniqueness that increases the value of her business as whole. If you are a homeowner who is looking to increase the value and comfort of your home, create more independence from energy utilities in addition to helping the environment, you should give Kari at Professional Home Energy Raters a call. Your home and your wallet will thank you.